Thursday, September 1, 2011

ICE BLITZ FUN RACE | SRS Productions | Melbourne Winter Festival

Inspired by the hugely successful 'Crashed Ice' action events in Europe and North America, we present to you, for the first time ever in Australia, the Melbourne Winter Festival 2011 Ice Blitz Fun Race
The Ice Blitz Fun Race was produced and hosted by (myself)Stephanie Ryan-Smith of SRS Productions for Echolot Pty Ltd under the directorship of senior partner of Echolot Pty Ltd, Christoph Doerfel.
The name 'Ice Blitz' was the first name that I came up with when nutting out ideas in the initial planning phase. After all the other ones we brainstormed, "ICE BLITZ" stuck! The entire coordination of getting elite and social level ice skating communities involved revolved around building trusting and mutually beneficial relationships.
Originally we had planned for ICE BLITZ to take place on August 20th, being 2 weeks after our qualifier event at The Medibank Ice House. Due to technical and logistical reasons it was moved forward one week.
On Sunday night the 28th of August The Melbourne Winter Festival experienced a spectacular turn out of teams of pro level ice skaters and ice hockey players to compete for the 2011 title of the Ice Blitz Fun Race sponsored by Spreets.com.
The Ice Blitz comprised of challenging dodging, weaving, ducking and jumping of obstacles on the ice rink & fun track. It was fierce and extremely close all the way, but Team Toronto took home the grand prize of an Apple iPad, Helly Hansen gear and Lendan luxury hair products packs per player.
Each player of every team who had qualified to compete demonstrated
speed, agility, determination, bravery and vibrant team spirit.
We extend a great thank you to the pro-league players of The Melbourne Ice who did a marvellous job of refereeing and assisting in the running of the race track.
We extend the same gratitude to our chosen charity The Warwick Foundation who helped create a very strong presence throughout the entire festival.
The Warwick Foundation helps young adults through their life journey battling with cancer.

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